TOP outils de référencement gratuits qui valent la peine d'être utilisés en 2023
Que vais-je apprendre ?
Si vous souhaitez augmenter le trafic de recherche organique vers votre site…
Vous devez vous armer des meilleurs outils de référencement pour le travail.
Le monde du SEO est extrêmement compétitif…
…et il est presque impossible d'être compétitif sans les bons outils.
Je vais donc vous montrer tous les outils de référencement que nous utilisons pour annihiler la concurrence.
Ce sont les meilleurs outils de référencement
Bien que j'utilise une large gamme d'outils de référencement en fonction de la tâche à accomplir…
…ce sont les 11 outils SEO que j’utilise le plus fréquemment(et vous devriez aussi !).
1. La liste noire des backlinks
La base de données de liste noire de backlinks vous permet de vérifier rapidement une liste de backlinks pour vous assurer qu'ils ne vous nuisent pas.
La base de données est composée de plus de 60 000 fermes de publications d'invités connues, de réseaux de blogs publics et de liens vendus sur des marchés comme Fiverr et Cold Outreach.
Ce qui rend cet outil encore meilleur, c'est le fait que vous pouvez voir précisément pourquoi un domaine est sur la liste noire ainsi qu'une capture d'écran réelle pour le sauvegarder.
Oh, et ai-je mentionné que son utilisation est 100% gratuite ?
2. Générateur de stratégie SEO à gain rapide
Téléchargez votre copie gratuite du générateur de stratégie de référencement à gain rapide et découvrez comment augmenter votre trafic de recherche sans créer un seul lien.
L'outil est livré avec un didacticiel vidéo complet qui vous montre comment identifier toutes vos opportunités de référencement actuelles et vous indique comment les exploiter.
Cet outil construira une stratégie de référencement facile à exécuter et donnant des résultats.
Téléchargez votre exemplaire gratuit ici .
3. SEO des surfeurs
Surfer SEO est l’une des meilleures plateformes de référencement du moment.
Surfer SEO vous aide à trouver des opportunités d'optimisation pour améliorer votre classement dans les recherches.
Vous pouvez analyser n'importe quel site Web ou URL et une fois l'analyse terminée, vous obtiendrez une liste d'actions à mettre en œuvre immédiatement.
Mais ce n'est pas tout! Notre équipe de rédaction utilise l'éditeur de contenu pour produire à chaque fois un contenu parfaitement optimisé basé sur les données.
Bonus : jetez un œil à mon avis sur Surfer SEO pour voir comment j'ai remporté la position de numéro 1 en supprimant 26 083 mots de contenu.
4. Classement des mathématiques
Rank Math est un plugin SEO gratuit pour WordPress qui vous aide à optimiser votre site en quelques clics. Personnellement, je pense que c'est le meilleur plugin SEO pour WordPress que vous puissiez trouver là-bas.
Il comprend également de nombreuses fonctionnalités que vous ne trouveriez autrement que dans les plugins premium.
Nous utilisons RankMath pour alimenter tous nos sites et pour générer automatiquement toutes nos données structurées, y compris un schéma basé sur l'examen et l'organisation.
Son utilisation est 100% gratuite pour tout le monde et vous pouvez en savoir plus dans ma revue RankMath .
5. AccuRanker
AccuRanker est le premier outil de suivi de classement au monde pour une bonne raison.
Il a une tonne de fonctionnalités :
- On-demand ranking updates – with keyword updates every 24h and manual updates in just a few seconds.
- In-Depth Analysis – with a wide range of metrics available and data filters.
- Custom Template Reporting– personalize your report by adding your logo, and automate reporting with the scheduling function.
- Enterprise features at low cost – with accessible data, advanced metrics, and insightful data and analysis.
- SERP history – view the serp history for your tracked keywords.
… and outstanding customer support. Plus, it’s one of the best mobile rank tracking tools of the planet!
We find ourselves in the AccuRanker dashboard multiple times per day for a reason!
Bonus: AccuRanker has two free tools that you can use without a subscription.
The first one is Google Grump. It tracks changes in Google’s algorithm. It is important because a Google update can severely impact your SEO.
The second one is called SERP Checker. It shows you where and how you appear in google search – instantly.
To learn more about these free tools, read my free seo tools list.
6. URL Profiler
URLProfiler is a powerful tool that you can use for:
- Content audits
- Backlink audits
- Link prospecting
- Diagnosing SEO penalties
- Looking up social data
- Finding contact details
And much more!
It integrates with a range of tools like Majestic, Moz, Ahrefs, Google Analytics, Google Search Console, Copyscape, SEMRush & uClassify.
It might not look all that powerful on the surface, but all of those little tick boxes mean it can be configured to accomplish a range of tasks.
It’s super handy for looking up huge volumes of data for thousands of URL’s in just 1 click.
Have a read of my full URL Profiler review to learn more.
7. IPVanish
The IPVanish VPN service isn’t strictly an SEO tool as it secures your connection & encrypts all of your browsing.
But it does make it easy to spoof your location from nearly anywhere in the world with a swift click of the mouse-
That means you can check search results from other countries reliably or accurately test geo-targeting while improving security at the same time.
It works on Windows, Macs, iOS, Android, Chromebooks, Windows Phone, Ubuntu & one account can be used on as many devices as you want! Take a look at my full IPVanish review to learn more.
8. Spamzilla
SpamZilla allows you to buy powerful expired domains with excellent backlink profiles within a few clicks.
We build all of our new sites out on aged domains that already have established backlink profiles.
SpamZilla automatically:
- Finds available expired domains
- Pulls in all the metrics you need to make the right decisions
- Analyses each domains for spam
- Includes advanced filters to find any domain, for any niche in any country
So you will only get clean and trusty domains that save yourself time and money.
SpamZilla has a user-friendly interface so you can review data quickly and easily. It has more than 80 filters – including backlink, language, spam and authority based filters.
Learn more about expired domains or read my full SpamZilla Review.
It’s one of the easiest ways to get a head start with new sites!
9. LinksThatRank
Link building is important if you want to rank, but many people struggle to build high-quality links that get results because it isn’t easy and takes a lot of time to get right.
However, there are services like LinksThatRank that can help you.
It is easy to use. The only thing you have to do is enter the URL and target keyword you want to rank for and the LinksThatRank team will do the rest!
They are different from their competitors because they offer outstanding quality control that makes all the difference.
This is what you get:
- Relevant placements (on real sites)
- Content (1000+ words) with relevant internal and external links
- No author bios
- No “Write For Us” page
- No existing links
- Strict quality control
- Blacklist free
Once it’s done you’ll get a complete report. Link building doesn’t get much easier than that.
10. Ahrefs
Ahrefs is one of the best SEO platforms in the market, if not the best SEO platform.
Ahrefs started life as a simple backlink database many years ago, which absolutely dominated my best backlink checker case study.
But over the years it has grown to become a dominant force in keyword research, content research and provides tools for site audits and rank tracking.
Whether you want to get a better look at your own site or see what your pesky competitors are up to – there’s no better tool to do it with than Ahrefs and we use it multiple times per day.
Take a look at my Ahrefs review to learn about all of the cool things you can do with it.
Looking for an alternative? Check out my Serpstat review.
11. Pitchbox
Pitchbox is the very best outreach tool that money can buy.
I am not joking, this tool is absolutely insane and is essential if you want to build links at scale.
It can help you to:
- Find bloggers, publishers and influencers- in your niche – in record time.
- Create customizable, personalized outreach and follow up campaigns – so you’ll be in total control of your messaging.
- Make data-driven decisions. By tracking each step of the outreach process you can refine/improve your strategy to optimize efficiency and maximize results.
- Makes it easy to build scalable link building team
- Automate tasks that you would need to hire multiple staff to process manually
It is also recommended by a lot of big names of the industry and is our outreach tool of choice internally. There isn’t even a close second.
10. NitroPack
NitroPack is the best optimisation plugin you can find on the market right now.
The plugin can help you:
- Speed up your site
- Increase your site performance
- Get perfect Google PageSpeed scores
Overall, NitroPack makes it easy to achieve perfect Google Pagespeed scores whilst also delivering excellent performance across all Core Web Vitals metrics.
It takes a few minutes to set up but instantly speeds up your site by delivering perfectly optimized device-specific experiences.
To show you how well the NitroPack plugin works, I conducted a bunch of tests. You can check out the results in my full NitroPack review.
Other SEO Tools I Use
11. Quick Win SEO Tool
The quick win SEO strategy builder is an exclusive tool that I released earlier this year.
We run it every 90 days on every site to make sure we are always making the most of current SEO opportunities.
The free tool also includes a video series that teaches you the why, the what and the how of the process step by step.
We teach this process to all of our new junior SEO’s because it’s easy to learn, simple to execute and delivers results quickly!
(If you want to learn more about SEO, I suggest you read one of these SEO books).
12. Semrush
Before Ahrefs, there was Semrush – who were one of the pioneers of keyword research tools for SEO in my opinion.
They include a bunch of tools to help increase your search traffic including a comprehensive backlink, keyword and PPC ads database.
They also have a couple of unique features that you can’t find anywhere else.
Plus if you are on a budget, the Semrush team is giving my readers an exclusive 14 day free trial for you to get access to world class data without the expensive fee.
Take a look at my full Semrush review to learn more or check out my Ahrefs vs Semrush blog to see which tool performs the best overall.
13. Seobility
Seobility is an affordable all-in-one SEO software for webmasters.
This software allows you to:
- Complete on-site audits
- Track keywords ranking
- Monitor backlinks
…and much more!
Overall, it’s a great tool to optimize your site without wasting much time and money.
Its interface is pretty simple and you can complete all your SEO tasks quickly and easily.
It offers 3 plans: a free (but limited) plan, a premium plan for professional websites and a special agency plan.
No wonder it’s one of the top-rated SEO software products out there!
14. WP Rocket
Website speed is one of the most important factors to take into account.
Why?
- Parce que Google a confirmé que la vitesse du site Web est un facteur de classement.
- Parce que c'est aussi un facteur de classement pour vos visiteurs.
WP Rocket est un plugin Wordpress qui vous aide à accélérer votre site Web rapidement et facilement afin que vous puissiez vous concentrer sur la génération de trafic et de ventes !
Il vous offre tous les outils dont vous avez besoin pour augmenter le temps de chargement d'un site Web dans un seul package et possède des fonctionnalités intéressantes telles que :
- Installation rapide
- Mise en cache avancée des pages
- Optimisation de la base de données
- Optimisation des polices Google
- Optimisation de Google Analytics
- Optimisation des pixels Facebook
- Minification
- Différer le chargement de JS
- Optimisation du rythme cardiaque
Lisez ma critique complète de WP Rocket pour en savoir plus.
15. Pixel court
ShortPixel est un plugin d'optimisation d'image léger et facile à utiliser.
Ce plugin vous permet de :
- Compresser les images déjà présentes sur votre site Web
- Compressez des documents PDF en quelques clics
- Optimisez automatiquement toutes les nouvelles images que vous téléchargez
En d’autres termes, il améliore les performances du site Web en réduisant la taille de l’image tout en conservant sa qualité.
Et ces économies ont été réalisées après que les images aient déjà été optimisées avec la version gratuite de WPSmush.
Vous pouvez également l'utiliser pour créer des images WebP ET vous pouvez utiliser le même compte ShortPixel sur autant de sites Web que vous le souhaitez !
16. Suite de puissance SEO
SEO Powersuite occupe une place particulière dans mon cœur car je l'utilise depuis une décennie.
Et même à ce jour, il reste l’un des outils les plus économiques du marché. Vous en avez énormément pour votre argent !
Même avec un simple téléchargement gratuit , vous pouvez accéder à ces applications SEO :
- Rank Tracker: Track how you (or the competition) are performing for different keywords for any search engine & country.
- Website Auditor: Helps you perform audits in seconds and shows you how to fix the problems it finds.
- SEO SpyGlass: Explore yours or your competitor backlink profiles.
- Link Assistant: Manage all of your links and build partnerships all under one roof.
Just about anyone can execute a solid SEO strategy with this suite of tools that won’t break the bank. Read my full SEO Powersuite review or my SEO Powersuite vs Semrush to learn more!
17. BuyProxies
I’ve been using BuyProxies since 2012.
Plus précisément, j'utilise leurs proxys semi-dédiés moins chers, principalement pour les opérations basées sur Google.
Ils proposent des proxys privés et partagés à partir de plusieurs endroits dans le monde et permettent une configuration quasi instantanée. Non seulement cela, mais ce sont également mes proxys de prédilection lorsque j'ai besoin de proxys SEO et de proxys résidentiels .
Si vous prévoyez d'utiliser les proxys partagés (la moitié du prix !) pour les tâches liées à Google/SEO, assurez-vous de le leur dire lors de votre inscription.
18. Révolution goutte à goutte
Le tableau de bord DripRevolution facilite la création de signaux sociaux sur n'importe quelle page de votre choix.
Et étant donné que j'aime les chiens et les algorithmes, j'ai besoin de toute l'aide possible pour tout ce qui concerne les réseaux sociaux.
L'inscription au plan gratuit vous donne 100 signaux sociaux gratuits , ajoutez simplement vos URL à un projet et le tour est joué !
Vous pouvez accéder facilement à vos rapports et gérer votre campagne via le tableau de bord.
Si vous contactez le support DripRevolution et leur donnez mon nom, ils vous donneront également 50 signaux sociaux supplémentaires gratuitement.
19. LienWhisper
LinkWhisper est un plugin Wordpress qui vous aide à surmonter les différents défis liés au déploiement d'une stratégie efficace de création de liens internes .
Il propose des suggestions de liens internes automatiques et intelligentes, faciles à gérer.
Et il détecte automatiquement le contenu qui pourrait être associé à l'article/post que vous êtes en train d'écrire, vous obtenez ainsi un lien interne de haute qualité.
De plus, il trouve également d'anciens articles qui nécessitent davantage de liens internes pour aider à générer du trafic et des classements vers eux en quelques clics.
20. Les performances comptent
Perfmatters est un plugin Wordpress qui vous aide à prendre le contrôle du javascript et du CSS de vos sites.
Vous ne le savez peut-être pas, mais la plupart des plugins WordPress ajoutent Javascript et CSS à chaque page de votre site, même si vous n'utilisez pas ce plugin sur cette page.
Par exemple, si vous utilisez un plugin de formulaire de contact tel que Contact Form 7, il ajoute Javascript et CSS à chaque page de votre site même si vous n'utilisez que le formulaire sur votre page de contact.
Perfmatters vous permet de prendre le contrôle de cela page par page très facilement.
Ils effectuent des mises à jour fréquentes et publient de nouvelles fonctionnalités pour améliorer constamment le plugin et les performances de votre site.
Si votre site est construit sur WordPress, je vous assure que vous avez besoin de ce plugin.
21. Trouver ce prospect
FindThatLead can help you find all of the people and email addresses that exist for a specific domain.
So if you want to reach out to someone at any company, just enter their domain to find all of the relevant contact details.
It also has a basic email outreach tool that automates and customizes your email campaigns.
We mostly use it for finding email addresses for outreach but you can also use it to reach decision-makers and find new talent.
Struggling to find an email address? Follow my email address lookup guide!
22. FAQ Structured Data
Last year I released the free FAQ schema generator tool.
If you don’t know why you should be adding this code, watch this video:
The tool is really easy to use.
All you have to do is fill out the first question & answer and then, click on “+Add another question” to add more. You can add as many as you want.
Once you have inserted all your questions/answers, you have to deploy the code.
Just follow the tutorial on this page to do that.
23. Screaming Frog
Screaming Frog is the king of real time technical SEO audits.
Whether your running annual maintenance or trying to diagnose a search problem, there isn’t a better tool for the job.
It spiders entire websites looking for SEO problems and can also be used to find duplicate content, structured data issues, visualize your sitemap and much much more.
You can also use it to pull down data from Google Analytics, Google Search Console, Ahrefs and a bunch of other tools for a comprehensive SEO audit.
24. Batch Speed
Batch Speed is a great tool for anyone who wants to get a snapshot of site speed across their entire site.
Just enter your home page, a site map or a list of URL’s and it will run Google Page Speed tests in bulk:
You can see everything from First Content Paint (FCP) time all the way through how much CSS or Javascript is loading.
This is especially important with Google’s recent Core Web Vitals announcement.
Click here to see how to improve Core Web Vitals.
Batch Speed allows you to test up to 500 URLs for free and you can export all the results to a CSV for further diagnosis.
25. Panguin Tool
Think your search traffic might have been affected by a Google Update?
Well, there is an easy way to find out!
The Panguin tool overlays known algorithm updates over your organic search traffic-
If you see a dramatic drop off after a major update…
…it gives you the thread you need to start pulling on to find what the problem is and how you can get back into Google’s good graces.
26. Instant Indexing Plugin
The Instant Indexing Plugin is developed by the Rank Math team to help get your new or updated content indexed almost instantly.
Unlike other indexing plugins, this is the FIRST Wordpress plugin to use the Google Indexing API directly.
The plugin will do the dirty work for you by automatically submitting indexing requests in the background for new and updated content.
Unfortunately though, you can only use it to index content on domains you own.
27. Keyword Surfer Extension
The new Keyword Surfer chrome extension brings search volumes to your search results!
And not just search volume data, but you will also be able to see-
- Related keywords plus their search volimes
- The average word count of top-ranking pages
- Traffic estimations for pages
- The cost per click for keywords
Not only that but it’s available in most languages in over 70 countries which is absolutely insane for free.
28. WebPageTest
WebPageTest is a great tool to test your website performance for free.
It’s the tool I rely on most when trying to get real world test data and it’s simple to use!
Once the test is finished it makes it easy to figure out what is slowing your site down so you can fix it.
It’s surprising what you find at times but you can run as many tests as you want for free!
29. Google Search Console
No one knows more about your site from an SEO perspective than Google themselves, so why not take advantage of their free Google Search Console?
It gives you a complete overview of your site and will notify you of any errors-
Buried inside you can find a host of useful data including backlinks to your site, analytics of your performance if you have any manual penalties & a bunch more things.
They are always adding new features as well like the Core Web Vitals report so make sure your plugged in.
30. Google Analytics
Google Analytics is a must have tool.
The data here is so comprehensive, and once you’re past the vanity metrics, there’s a tonne of actionable data for you to work with.
Every campaign, every link building effort and every change you make to a site is reflected in Google Analytics. Making marketing without it a hard task nowadays.
Don’t trust Google? Check out my list of Google Analytics alternatives!
31. Bing Webmaster Tools
Most people ignore Bing because they are focused on Google.
But if you haven’t seen the updates they have made to Bing Webmaster Tools in 2020 then you need to take another look.
Now they give you (for free)-
- An awesome free keyword research tool
- An in-depth backlink analysis tool
- The ability to compare link profiles against competitors
- On demand SEO crawling
And much much more!
L'équipe Bing est généralement assez ouverte à travailler avec la communauté SEO, je ne suis donc pas surpris de voir un ensemble d'outils comme celui-ci. En savoir plus sur le référencement Bing .
Vous souhaitez suivre votre classement Bing ? Consultez ma liste des meilleurs outils de suivi de classement Bing .
32. MarketGoo PRO
MarketGoo PRO vous aide à détecter vos problèmes de référencement et vous guide pour les résoudre, étape par étape.
Pas besoin d'être un génie de la technologie pour optimiser votre site Web avec cet outil.
En effet, il vous suffit de consulter le rapport SEO de votre site généré par MarketGoo pour avoir un aperçu de vos performances SEO et des problèmes à régler.
Une fois que vous avez reçu votre rapport, vous devez agir et suivre votre plan de référencement. Habituellement, cela inclut un certain nombre de tâches permettant de résoudre les problèmes spécifiques de votre site.
Avec PRO, vous obtenez des instructions étape par étape pour chaque tâche.
Mais ce n'est pas tout.
Vous pouvez également générer des rapports mensuels sur l’amélioration de votre référencement pour suivre vos progrès et contacter leur équipe d’assistance chaque fois que vous avez besoin d’aide.
Donc, si votre site Web rencontre des problèmes de performances, vous devez absolument vous procurer MarketGoo.
Envelopper le tout
Alors voilà !
Il s'agit d'une liste complète des meilleurs outils de référencement que nous utilisons chaque jour, ainsi qu'une liste complète des autres outils de référencement que nous utilisons pour faire le travail.
Remarque : Pour mesurer le succès de mes campagnes SEO, j'utilise les scores de visibilité SEO .
Y a-t-il des outils de référencement essentiels que j'ai manqués ?
J'adore jouer avec de nouveaux outils pour voir si nous pouvons les utiliser pour améliorer les processus actuels, alors n'hésitez pas à me le faire savoir dans les commentaires !
Et n’oubliez pas que si vous avez un budget limité, vous avez le choix entre de nombreux outils de référencement gratuits . Ou bien, vous pouvez vous associer à une agence de référencement en marque blanche afin de n'avoir besoin d'aucun outil !
Que vais-je apprendre ?
Le référencement ne doit pas nécessairement être cher !
Parce qu’il existe des tonnes d’excellents outils de référencement gratuits parmi lesquels choisir.
Le problème est de savoir quels outils de référencement gratuits valent la peine d'être utilisés et lesquels vous devriez éviter .
J'ai donc créé ci-dessous une liste de 64 des meilleurs outils de référencement gratuits que j'utilise pour augmenter mon propre trafic de recherche :
- Les 7 TRÈS meilleurs outils de référencement gratuits
- Outils de recherche de mots clés
- Outils de référencement sur la page
- Outils de création de liens
- Outils techniques de référencement
- Outils de suivi des classements
- Outils d'analyse et de reporting
- Outils de recherche de concurrents
- Outils de pénalité et de mise à jour Google
- Extensions de navigateur SEO
- Les propres outils de Google
Les 7 TRÈS meilleurs outils de référencement gratuits
Si vous souhaitez une liste complète des outils de référencement gratuits, continuez à faire défiler.
Mais:
Si vous voulez savoir quels sont les meilleurs outils de référencement gratuits , faites attention.
1. La liste noire des backlinks
Mise à jour pour la dernière fois en juillet 2023, la liste noire de backlinks gratuite est une base de données de réseaux de blogs publics connus, de fermes de publications d'invités et de liens vendus via une sensibilisation à froid ou des marchés comme Fiverr .
Jusqu'à présent, il y a plus de 60 000 domaines sur la liste noire pour lesquels vous ne voulez absolument pas de lien :
Vous pouvez voir précisément pourquoi un domaine figure sur la liste noire des backlinks.
Et vous pouvez cliquer sur cette raison pour voir une capture d’écran de la preuve :
En plus de cela, vous pouvez également exporter les rapports dans un fichier CSV pratique, ce qui en fait l'un des meilleurs outils de référencement gratuits disponibles actuellement.
Vérifiez si vous utilisez maintenant des backlinks sur liste noire
2. Générateur de stratégie SEO à gain rapide
Le générateur de stratégie de référencement Quick Win est un outil exclusif et une série de vidéos gratuites qui vous montrent comment trouver toutes vos opportunités de référencement actuellement disponibles, puis agir en conséquence.
Nous l'avons construit nous-mêmes pour que vous ne puissiez l'obtenir nulle part ailleurs !
Cette stratégie est facile à apprendre, simple à exécuter et donne des résultats rapidement !
Téléchargez l'outil gratuit maintenant et je vous guiderai étape par étape tout au long du processus.
3. Classer les mathématiques
Rank Math est un plugin SEO pour WordPress qui aide les utilisateurs à optimiser leur contenu avec des suggestions intégrées basées sur les meilleures pratiques largement acceptées.
Il a une interface claire et simple :
Rank Math vous permet de :
- Exécutez une analyse SEO pour détecter les problèmes
- Gagnez des extraits enrichis
- Mesurer et suivre le classement des mots clés
Il s'intègre également à des plateformes telles que :
- Bing
- Console de recherche Google
Et le meilleur, c'est que c'est 100 % gratuit ! Personnellement, je pense que c'est le meilleur plugin SEO pour WordPress . Lisez ma critique complète de RankMath pour découvrir pourquoi.
4. Extension de surfeur de mots clés
Keyword Surfer est une extension Chrome 100% gratuite qui permet de voir les volumes de recherche directement dans les résultats de recherche de Google.
Installez simplement l’extension et c’est tout.
Désormais, lorsque vous effectuez une recherche sur Google, vous obtiendrez des informations telles que :
- Volume de recherche pour votre mot clé principal
- Mots-clés similaires avec leurs volumes et score de similarité
- Trafic estimé pour chaque page la mieux classée
- Recherches associées avec leurs volumes
- Nombre de mots pour les pages les mieux classées
- Nombre de mots-clés exacts utilisés sur les pages les mieux classées
- Coût par clic (CPC) pour votre mot clé principal
Vous pouvez trouver le volume de recherche et des mots-clés similaires dans 70 pays.
Pas mal pour un outil de référencement gratuit, non ?
5. Outils Ahrefs pour les webmasters
Juste au moment où vous pensiez qu’Ahrefs ne pouvait pas aller mieux…
Ils vont publier une version gratuite de leur outil-
Vous pouvez maintenant utiliser le :
- Outil d'exploration de sites
- Outil d'audit de chantier
…pour n’importe lequel de vos propres sites Web.
Ce sont deux outils très puissants qui vous offrent une multitude de données qui peuvent être utilisées pour analyser et construire une base technique solide pour votre site.
Ceci comprend-
- Voir tous vos mots-clés et leur classement
- Examiner tous vos backlinks et identifier de nouvelles opportunités
Vous pouvez apprendre comment pousser cette version gratuite dans ses limites dans ma revue complète des outils Ahrefs pour les webmasters .
6. Outil Panguin
Vous craignez que votre site ait été affecté par un changement d'algorithme de Google ?
Ensuite, l' outil Panguin est là pour vous aider.
Cet outil gratuit se connecte à votre compte Google Analytics et superpose les mises à jour des algorithmes avec votre trafic organique.
Cela vous donne généralement une indication de l'endroit où chercher en premier et c'est également un excellent moyen de montrer aux clients quand et pourquoi.
7. Plugin NitroPack
NitroPack est le meilleur plugin d'optimisation que vous puissiez trouver actuellement sur le marché.
Dans l'ensemble, le plugin NitroPack vous aide à obtenir des scores Google PageSpeed parfaits tout en offrant des performances exceptionnelles sur tous les Core Web Vitals.
Cliquez ici pour voir comment améliorer Core Web Vitals .
Pour améliorer les choses :
NitoPack propose un forfait gratuit (mais limité) qui vous permet d'essayer l'outil avant de l'acheter.
Pour vous montrer à quel point NitroPack fonctionne, nous avons effectué quelques tests de vitesse. Vous pouvez consulter les résultats dans la revue NitroPack .
La base de données est composée de plus de 60 000 sites spammés dont vous ne souhaitez absolument pas de lien.
Bonus : éditeur d'extraits de FAQ
L'année dernière, j'ai publié l'outil gratuit de génération de schémas FAQ .
Si vous ne savez pas pourquoi vous devriez l'utiliser, regardez cette vidéo :
L’outil est vraiment simple à utiliser.
Tout ce que vous avez à faire est de remplir la première question et réponse puis de cliquer sur « +Ajouter une autre question » pour en ajouter d'autres. Vous pouvez en ajouter autant que vous le souhaitez (4 à 6 est parfait).
Suivez simplement le tutoriel sur cette page pour déployer le code.
Et… n'oubliez pas de vérifier votre schéma avec un testeur de schéma !
Outils de recherche de mots clés
La recherche de mots clés est l’une des tâches les plus importantes du référencement.
Une bonne sélection de mots clés peut vous apporter du trafic de recherche organique et vous aider à développer votre entreprise. Mais une mauvaise sélection de mots clés épuisera vos ressources !
Vous trouverez ci-dessous une liste d' outils gratuits de recherche de mots clés qui peuvent vous aider à trouver des mots clés rentables avec un volume de recherche élevé.
8. Générateur de stratégie de recherche de mots clés
La recherche de mots clés est un travail difficile, j'ai donc créé un outil gratuit qui vous aide à trouver tous les meilleurs mots clés de vos concurrents.
Ensuite, il vous indique lesquels de ces mots-clés sont les plus faciles à classer avec le volume de recherche le plus élevé – simple !
Pour voir comment cela fonctionne, il suffit de regarder ce tutoriel :
Pourquoi se lancer dans le dur travail de création d’une stratégie de référencement alors que vos concurrents l’ont déjà fait pour vous ?
Download my keyword research tool now! It only takes a few minutes to implement and it’s 100% free!
9. Ahrefs Keyword Difficulty Checker
Ahref Keyword difficulty checker is a free SEO software that helps you find out the ‘ranking difficulty’ of the keyword you want to rank for.
Just enter your keyword and choose the country you want to rank in.
It gives you a score that fluctuates between 0 and 100. The higher the number, the harder it is to rank.
Bonus: It also tells you approximately how many backlinks you’ll need to rank in the top 10. You can use these link building strategies or link building services or link building oackages if you need help with that.
Mais ce n'est pas tout. Il vous donne également un aperçu SERP de votre mot-clé.
Vous pouvez effectuer autant de recherches que vous le souhaitez gratuitement !
Ma critique complète d'Ahrefs vous montre un tas d'autres choses intéressantes que vous pouvez faire.
À mon avis, c’est l’un des meilleurs logiciels de référencement gratuits disponibles actuellement.
10. Répondez au public
Answer The Public est un excellent outil pour découvrir les problèmes auxquels votre public cible est confronté.
Il s'agit d'une énorme base de données consultable de questions que vous pouvez utiliser pour créer et affiner le contenu de votre site Web .
Les résultats apparaissent comme ceci :
Mais je télécharge toujours le rapport CSV gratuit qui comprend :
- Les questions recherchées par vos clients, y compris votre mot-clé
- Les prépositions que vos clients ont utilisées dans leurs recherches
- Les comparaisons qu'ils ont faites, y compris votre mot-clé
- Les termes alphabétiques que les gens utilisent dans leur recherche
- Les termes associés que les gens recherchent
Answer the public vous offre 3 recherches par jour gratuites !
11. Ubersuggestion
Ubersuggest est un excellent grattoir de mots-clés qui prendra votre mot-clé de départ, puis générera une liste de mots-clés associés à prendre en compte.
Il comprend également les volumes de recherche estimés et les difficultés de classement.
Ainsi, si vous trouvez que votre mot clé cible est trop difficile, vous pouvez facilement trouver d’autres opportunités. Il s’agit sans aucun doute d’un excellent logiciel gratuit de classement de mots clés.
De plus, vous pouvez exporter toutes les données vers Excel !
12. Mot-clé merdique
You’ll have to forgive the name. And, what this tool loses in name-creativity, it makes up for in keyword research.
Keyword S****** helps you find thousands of long tail keywords, for free, in just a few clicks of a button
This is a quick and effective tool, giving you thousands of results in the time it takes to make a coffee.
13. Keyword.io
Keyword.io let’s you search keywords in a tonne of different engines – including Google, Bing, Wikipedia and Youtube.
On their homepage just select the search engine, root keyword and country you’d like and hit search:
Then you’ll be given hundreds of relevant keywords to choose from almost instantly.
This is great for finding long and short tail keywords that you can sprinkle throughout your site or content.
You can even select the keywords from the list on the left and move them to the list on the right, and then download them to your computer with your free account.
14. CanIRank
CanIRank allows you to see how likely your site will rank for a keyword.
And, it gives you the steps you need to take to make it happen, too.
And you’re also able to analyse keywords, your site’s current ability to rank for it and how you stack up against the competition.
It will also show you relevant keywords to choose from:
And then you can click into any of those to get a closer look at the keywords value:
As well as giving me a complete breakdown of who else ranks for this keyword. Why they rank for it. And, the areas I can focus on to get the upper hand.
I’d take the results with a pinch of salt but it can help you find weaknesses in your SEO.
15. Seed Keywords
Seed Keywords is a brilliant take on finding keywords.
Instead of researching the keywords that your audience might use, Seed Keywords allows you to ask them for exactly what they would use..
By creating a scenario for your your audience – buying a jacket, looking for a book, finding a new restaurant – you can find the specific search terms that they’ll be looking for.
Let’s say I wanted to find what people would search for to find new SEO tools, here’s the scenario I would create:
You can then share this scenario with your audience, through social media or your mailing list, to find out what search terms they’d actually use.
While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most.
And then you can cross-reference it with other tools like Google Keyword Planner to get search volumes.
16. AlsoAsked
AlsoAsked is a freemium keyword research tool.
But if you are looking for some quick keyword ideas, it offers a ton of value on the free plan.
Here’s how it works:
AlsoAsked helps you find the questions and long-tail keywords that people are asking related to your topic or niche.
It leverages Google’s “People Also Ask” boxes in real-time and allows you to filter for specific countries and even languages.
You type in a keyword and AlsoAsked creates a visual representation of questions and sub-questions related to your input.
This will help you-
- Create more in-depth content
- Rank for more keywords
- Structure your content more effectively
- Provide more value to your readers
On the free plan, you’ll get up to 100 searches per month which is enough for most people.
You can also export data in a PNG image to quickly share it with others.
It’s a must-add to your free SEO tool list if you want to improve your keyword research and content!
On Page SEO Tools
Need to keep track of your SEO efforts without spending lots of time and money in doing so?
Don’t worry, because I have you covered with the best free on page SEO tools right here.
17. QueText
Quetext is a free tool that automatically detects duplicate content and checks if someone is using your text anywhere on the internet.
With Quetext, you can:
- See if anyone is stealing your content so you can denounce it.
- Check if your content is original and unique.
Just enter your content and hit ‘check plagiarism’
What makes this better than copyscape is it also finds near matches of content so it’s easy to see if writers have plagarized content with synonyms.
You can run as many checks as you want for free.
18. GTmetrix
GTmetrix lets you get a deeper understanding of how your site performs.
Just pop your URL in the box and it’ll do a complete analysis of your page:
You’ll get a complete breakdown of your site speed score, including what’s good and what’s bad.
Each point that you need to improve comes with its own information beneath it to help you understand why it needs fixing and how.
And, if you want to dig a little deeper, you can see the Waterfall that shows how your page loads and where your main sticking points are:
If you are struggling with site speed problems, here are 6 free ways to increase your website speed.
19. Siteliner
Siteliner is a crawler that works through your site to find broken links and duplicate content.
All you have to do is type your site into the tool and it’ll instantly begin to scan:
With the free plan, you’re limited to 250 pages. That should be more than enough for most small to medium sites.
It’ll take a few minutes, but eventually you’ll see a report like this:
This makes it really easy to identify duplicate content that needs updating.
And you can see a complete list of all of the broken links that you definitely need to repair throughout your site:
All of this from the click of a (free) button? Not bad at all.
20. Merkle Schema Markup Generator
Schema markup is an essential part of on-page SEO. But the problem is that implementing schema markup on your site isn’t exactly straightforward.
That’s where the Merkle Schema Markup Generator will help.
This free SEO tool generates perfect schema markup for your site in seconds. It’s so easy you won’t believe that it’s free.
All you have to do is choose the type of schema.org markup you would like to create:
- Article
- News article
- Blog post
- Breadcrumb
- Event
- FAQ Page
- How-to
Now fill in the required information on the form.
This entire process should take you less than a minute.
The tool then generates a free schema markup script on the right side. You just need to copy and paste it into your page/post on your site.
Easy, right?
SEOs can charge thousands of $$$ to manually do this. But now you can implement the perfect schema on your site for free!
21. Cloudflare
Cloudflare is one of the most well-known web performance and security companies online.
But most people don’t realise that Cloudflare offers many free tools that can boost SEO.
One of the biggest benefits of Cloudflare is its free content delivery network (CDN). This CDN provides a ton of benefits for your site:
- Speed optimisation
- SEO security
- DDoS protection
Not sure what a CDN is? The image below explains how CDN work.
All you need to do is create a free account with a Cloudflare account and follow the instructions in this article.
In about 10 minutes, you can speed up your site while offering extra protection against bots and hackers – for free!
22. ShortPixel
ShortPixel is my secret weapon for image optimisation.
Images and graphics can take a long time to load on your website because they are big files. That can:
- Slow the page load speed down
- Affect your SEO rankings
The problem is manually reducing the size of images while maintaining image quality isn’t easy.
This is where ShortPixel comes in.
ShortPixel automatically:
- Compresses all images
- Generates WebP/AVIF versions
- Converts images to web-friendly types
Short Pixel can reduce the size of images by up to 90%, which can significantly speed up your website load times.
The best part is that all you have to do is install the ShortPixel WordPress plugin and let it get to work.
It doesn’t get much easier than that, right?
The ShortPixel free plan comes with 100 credits per month which means you can reduce and compress the size of 100 images every month for nothing!
23. ChatGPT
There is a lot of talk about AI tools at the moment.
ChatGPT has quickly risen to the top as one of the best AI tools for SEOs and marketers right now.
While AI should not be used to generate SEO content because of how easy it is to detect AI content…
…That doesn’t mean you shouldn’t be using it for other SEO tasks.
ChatGPT is one of the best free AI tools for on-page SEO and improving your content.
Let me give you some examples:
Let’s say you have just finished writing a blog. Now you need to write your meta-title and meta-description.
Use this prompt to get ChatGPT to do it:
Create 10 click-worthy meta-titles for my blog post on {INSERT BLOG TOPIC}.
The same prompt can be altered and applied to writing meta descriptions.
Need to create a complete SEO-optimized outline for your content?
ChatGPT can take care of it for you with this prompt:
Act as a specialised SEO writer for {NAME OF WEBSITE}. Create an in-depth SEO optimised content outline for the keyword {MAIN KEYWORD}.
Not sure what to write about?
Get ChatGPT to come up to give you a complete list of seed keywords for your content:
Prompt:
Create a complete list of all the long-tail keywords related to {MAIN KEYWORD}.
Not bad, right?
While we don’t recommend using ChatGPT for complete keyword research, there is no doubt that it is excellent for coming up with keyword ideas.
This is just the tip of the iceberg of what you can do with ChatGPT.
If you aren’t using ChatGPT to aid your SEO, you are missing out on a ton of benefits.
24. SpeedVitals TTFB Test
SpeedVitals TTFB Test is a free but powerful website speed test tool.
TTFB (Time To First Byte) is a metric that measures when a request for a website is made and when the first byte of response begins to arrive in your browser.
It essentially measures how long it takes for the first piece of the website to load.
Why is this important?
Two words – website speed.
You want your website to load as fast as possible and SpeedVitals TTFB test will show you what to optimise.
Type in your website in the TTFB test.
SpeedVitals then shows you how fast your TTFB is across a range of locations worldwide.
Is your TTFB score low? It’s time to get to work and improve it.
Link Building Tools
Link Building is one of the most highly-regarded ranking factors by SEOs around the world.
So these are the best free link building tools you can use in your campaigns.
Remember that we selected the Backlink Blacklist as our favourite free link building tool in our best free seo tools list above.
25. Link Building Strategy Builder
To help you take control of your search traffic, I released a link building strategy builder.
This intelligent sheets allows you to steal your competitors best backlinks.
Once the analysis is complete, you’ll know precisely which backlinks you should focus on building to your site first.
Watch this video to see step by step how it works:
Download my intelligent sheet now to find all your competitors best backlinks!
It doesn’t get much easier than that.
26. Open Link Profiler
Open Link Profiler is a nifty little tool that gives you a ton of data about your backlink profile.
All you have to do is head to their website and enter your domain name:
You’ll then get a look at your sites backlink profile along with tons of handy information:
You can also see a full breakdown of the links that the site has, the quality of those links, and where each link is coming from:
Don’t forget that you can also use this tool on your competitors.
Learn more about why that is important with my backlink analysis tutorial.
You can export up to 1000 links from the tool for free.
27. ImageRaider
ImageRaider is a reverse image search that finds where your images have been used around the internet.
Basically, that means instead of using words to search for an image, it uses images to search for where they’ve been published in the web.
You just upload the file, hit Search Uploaded Image and it’ll scour the internet to see where your image is being used.
You can then get in touch with them and request that they add a link for using your infographic or image.
And, that’s a request they can’t really say no to!
28. SEO Auto Linker
SEO Auto Linker is a WordPress plugin that takes care of all of your internal link building needs.
Just add your URL, and the keywords you want it to automatically insert links for, and you’re all set:
The plugin hasn’t been updated in years and I’m surprised it still works, but for now it does everything you need to execute an effective internal link building strategy.
And, if you want to get clever with it, you can add affiliate links into this too.
29. WikiGrabber
WikiGrabber allows you to find those all-important broken Wikipedia Links and Citations that you can capitalise on.
See my Wikipedia link building tutorial if you don’t know what I’m talking about.
Let’s say you’re working on a blog about Organic Food. You can go to WikiGrabber and search for that keyword:
That will bring up all of the relevant pages that have dead (broken) links on them.
You can then go in and find the links and see if they fit your content:
Clicking on any of the results will take you to the Wikipedia page you need.
Take a look at my Wikipedia link building tutorial to learn how to capitalize on that in the RIGHT way (not the spammy way!).
30. Hunter.io
Hunter.io can make your link building campaigns 100 times easier.
It’s a simple search engine that allows you to find the email addresses for a large number of websites. And, it goes beyond just the contact@website.com most of the time.
It gives you direct access to real people’s email addresses.
Enter the name of the site you’re looking for, and it’ll come up with a list of all the email addresses provided for that site:
Now, this might not work for every site. But you can perform 50 searches for email address per month completely free.
That should be more than enough to kick start any link building campaign.
The tool also comes with a browser extension:
This is a great tool to use if you are running a broken link building campaign.
31. Scraper
Scraper has saved me hours of time when it comes to finding contact information, and creating partnerships (or friendships) with other sites.
It allows you to collect similar information from a page, all with just a few right clicks.
Simply install the extension to your browser, and it’s ready to rock.
Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing.
Where do lots of bloggers spend their time? Blog comments where they try to connect with their favorite authors.
Take a look at this post from Nomadic Matt. It’s an emotional post, and the kind of place where lots of people would go to offer comments.
If we head to the bottom, it’s got 39 comments from people.
This is the most popular travel blog right now, so most of these comments have links in them back to personal or travel blogs.
All you have to do is highlight the link and right-click. That’ll give you the option to Scrape Similar.
That will show you all of the hyperlinks in the blog comments of that page:
Export that into a Google Doc. And, now, you have a complete spreadsheet of bloggers and websites to outreach to:
Now, not everyone will be a good fit for you.
But do this four of five times, across different blogs or posts, and you’ll find some gems to work with or build relationships with.
Technical SEO Tools
If you want to go deeper into SEO, check out this list.
It includes several free technical SEO tools that you can use without spending a dollar which is especially handy when running an SEO audit.
32. Log File Analyser
Log File Analyser is developed by the Screaming Frog team.
It allows you to upload your log files, verify search engine bots, identify crawled URLs and analyse search bot data and behaviour for invaluable SEO insight.
Here is what you get for – for free:
Not bad, right?
This tool is able to process, store and analyse millions of lines of log file event data and make it relevant to SEO’s.
You can learn more about how to use it in this video.
33. Ahrefs WordPress SEO Plugin
The Ahrefs WordPress SEO plugin was built to help you improve your search engine rankings for free.
This tool can:
- Perform content audits
- Monitor backlinks
…so you can get more organic traffic to your website!
It has some unique ‘Ahrefs features’ that you can’t find anywhere else.
You can download the plugin here.
34. SEO Powersuite
SEO Powersuite has been at the heart of my business for a long time (read my full SEO Powersuite review)
And, although I use the paid version right now, the free version is still one of the most effective SEO site tools (and suites) you can get your hands on.
With the free download, you’re able to access these great tools:
- Rank Tracker: Track how you (or the competition) are performing for different keyword searches. Then, find the data you need to improve your rankings and steal traffic from the competition.
- Website Auditor: Helps you perform audits in seconds, while showing you how to optimise at every step of the way.
- SEO SpyGlass: Explore over 100,000 competitor backlinks and use data to shape your link building campaigns.
- Link Assistant: Manage all of your links and build partnerships all under one roof. I even use this tool to find guest blogging opportunities.
If you can’t start an effective campaign with all of these at your fingertips, I don’t know what you will be able to use.
35. Copyscape
Copyscape is a tool which lets you detect duplicate content and checks if similar text appears elsewhere on the web.
We all know the importance of having unique content on your site from an SEO perspective and Copyscape allows you to stay on top of that easily.
It is a helpful tool when you want to find out…
- Is your content original?
- Is anyone stealing your content?
Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.
A quick and easy way to make sure your content is unique.
36. Browseo
Browseo is a nifty little tool that shows you what search engines see when they crawl your site. It consolidates all the important info together and displays it in an easy to read format.
Simply input the URL of the page you want to view and hit Browse.
Then you’ll see a breakdown of things such as:
- Server response codes
- Redirects
- Contents of headings
- Meta information
- Internal links
- External links
- Links containing the rel=”nofollow” attribute
Being able to see what the search engines can see is a huge advantage which makes this a must-have tool for any SEO toolbox!
37. WP Smush
With all of these images on your site, you’ll find that your site down.
WP Smush compresses your images reducing the time it takes for them to load.
All you have to do is upload the WordPress Plugin to your site and you’re ready to start smushing.
The plugin comes with its own dashboard that you can use to smush images, and other attachments, without impacting their quality.
And it can all run in the background while you work in other tabs.
This tool is an absolute no-brainer for anyone looking to increase their site speed for free.
38. Animalz Revive
Animalz Revive is your new best friend when updating old content.
This free SEO tool analyses your Google Analytics data and provides a list of posts that need to be refreshed.
The truth is that refreshing and updating content takes a lot of time. Most of that time is spent analysing your content and comparing it to competitors’ content.
Animalz Revive automatically:
- Reviews all of your organic search traffic
- Analyses the past 12 months of traffic data
- Reports on the total percentage of traffic lost
Then all you need to do is update, refresh and expand your content.
Anamalz has already done a lot of the heavy lifting by telling you where to focus your attention.
Rank Tracking Tools
Checking your website search ranking position is critical if you want to be able to make plans and take decisions to improve your search traffic
Bellw, you’ll find a list of free rank tracking tools that can help you with this!
39. AccuRanker Free Rank Tracker
SERP Checker is developed by the AccuRanker team.
It is a free tool that allows you to get accurate search results for any country or location.
Just enter your keyword, select the country, enter a location, select the device and that’s it!
Then, you’ll get:
- Search results (including ads, local and organic results)
- Instant rank checking
- Rankings on mobile or desktop
In fact, it’s one of the best mobile rank tracking tools & Bing rank tracker tools on the market right now.
SERP Checker gives you 5 searches per day for free and I suggest you read my full Accuranker review because it is AWESOME!
40. SERP Robot (Formally SERPLab)
SERP Robot is a free Google rank checker that you can use to find your websites Google search positions instantly.
Not only that but you can use this tool to accurately report how your site ranks on Google for different keywords.
- Select the Google region you would like to check
- Enter the domain name you would like to check
- Input up to 10 keywords.
Then just wait for your rankings to be displayed.
You can also use the ranking checker tool to have a crafty look at what your competitors are doing but shhhhhh.
41. Google Rich Results Test
The Rich Results Test is a free tool by Google.
It has a simple interface to test if your pages support rich results. Just enter the URL you want to test and hit ‘TEST URL’ and voila!
You can run as many tests as you want for free!
42. Slerpee
Slerpee shows you exactly how your website looks on Google search in real time.
Just a handy tool to have in your back pocket when building your website, launching a new post or showing a concept to a client.
Analytics & Reporting Tools
Whether you need to create a quick report for a potential new client or audit your own site, there is a free SEO reporting tool for you!
43. Google Data Studio
Google Data Studio is a free data visualization and reporting tool that helps you build interactive SEO dashboards as well as customized reports.
It is very easy to use and it integrates with Google Analytics and a ton of other tools in a few clicks.
Google Data Studio allows you to:
- Build clean and customized reports
- Share reports with other users
- Schedule automatic reports
With the free version of Google Data Studio, users can create up to five multi-page reports that can be shared with and edited by an unlimited number of users.
Not bad for a free tool!
44. Bing Webmaster Tools
Bing is often left aside because everyone is focused on Google.
But they developed their own SEO platform called Bing Webmaster Tools, which has had some serious upgrades in 2020 if you haven’t seen them:
- A keyword research tool (with mobile vs desktop split)
- A backlink analysis tool allowing comparisons with other sites
- An on-demand SEO crawler
- SEO reports with recommended actions
The interface is simple and clean, so you can find all the data you need quickly.
And the best part is, it’s 100% free!
Look at my article ‘bing SEO’ to learn how to increase your traffic with Bing.
45. SEO Tools for Excel
If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time.
For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.
That means you never need to worry about hand-entering your data ever again.
And, that’s not the only useful extension that it comes with either. Just look at this list from the documentation (this is just over half of it):
This is a must have tool from this list. And, it’s probably the best reporting tool you’re going to get for free.
46. Wayback Machine
The Wayback Machine lets you look back and see the archived versions of any website.
So if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!
Simply put in your URL and select the date you wish to view.
Every page on every website has a history, and this tool allows you to see it all unfiltered!
47. Screaming Frog
Screaming Frog is one of the most commonly talked about SEO tools.
This crawler based tool’s main objective is to save time on finding SEO problems and completing SEO audits. And, boy, they’ve succeeded in that.
Enter your (or your competitors) site’s URL and it’ll crawl. Once it’s finished you’ll get a complete look at the site, and in-depth information about each page.
The free version is limited to 500 URL/s which is fine for most small to medium sites!
48. Go Auditor
Go Auditor is a free SEO audit tool that gives you important information about your SEO.
Simply paste your URL into the search bar and hit ‘Audit’
You’ll get an overall score and if you scroll down you will find a break down of the results…
You can expand each point to learn either what you have done well or what you need to improve your SEO.
You can download your results into a handy PDF to review at a later date if needed.
Competitor Research Tools
Imagine you could get just a glimpse of what your competitors were doing. How much different would your analysis and strategy be then?
These free competitor research tools let you take a look at what they’re up to, so you know when to zig when they’re about to zag.
49. SEMRush (14 Day Free Trial)
SEMRush is one of my favourite tools and this exclusive free trial is a great way to get all the benefits of a premium tool without spending any cash!
You’re able to access important stats like: what keywords competitors are ranking for, how much traffic they’re getting and who their search competitors are, too.
That’s access to a lot of data for free.
Take the name of one of your known competitors and place it into the search box to see the magic live.
You’ll be directed straight to a dashboard that shows you all of the major stats about this site in the database you’ve chosen:
Everything you see on this page is already more valuable than most tools will give you for free. Because, as you scroll down, you’re able to find out more information.
For example, you can see the exact keywords they’re ranking for and the level of traffic each of them brings:
And you can take a look at who their direct competitors are so you can start assess them and beat them in the rankings, too.
Last, but not least, you can check out their entire backlink profile and see where they’re getting that good link juice from. That includes an overview of their profile:
As well as specifics of their backlinks, like the anchor text and the source:
Highly recommended, and does much more than what I’ve shown you here, too.
You’ve got nothing to lose so take advantage of this exclusive free trial now!
50. Theme Detector
Ever wanted to know what plugins, tools and services your competitors are using behind the scenes?
Well, now you can.
Theme Detector tells you much more than just what theme or plugin a site is using:
You can find out lots of interesting information:
- How they’re building their content
- How they’re selling products
- What they use to optimise their content
- What they’re currently testing and trialling
As well as being able to find all their tools of the trade so that you can use them to get ahead, too.
Just type the name of the site into the search bar and hit enter:
It doesn’t get much easier than that!
51. Builtwith
BuiltWith is a great tool that allows you to see all technologies used to build the frameworks of any website and any services they are using.
This is for people who want to know what peers, competitors, or interesting websites are using. It could mean the difference between using Squarespace or WordPress or exposure to something completely new.
If you ever wondered how a competitor was doing something on their site, this tool will help you figure it out!
52. Similar Web
Similar Web is the ultimate competitor research tool.
Simply type in your competitor’s domain and see:
- How much traffic they get
- Analytics data like bounce rate, pages per visit, average session duration
- Top traffic sources
- List of their best keywords
- What countries their traffic comes from
- Social sites
And so much more!
You can even see the demographics of their site visitors and the interests that their site visitors have.
It’s worth noting that Similar Web uses advanced modelling to get the data about most sites, so take it with a grain of salt.
But if you want to lift the hood on any competitor’s site, Similar Web is a great free tool to take advantage of!
Google Penalty & Update Tools
Those pesky Google updates usually cause more trouble than they are worth!
But it’s important you stay on top of the changes and turbulences in the Google Algorithm and these are the best free tools to do that.
Remember that the Panguin Tool is our favourite penalty diagnosis tools as listed in our top 8 free SEO tools above.
53. MozCast
MozCast is developed by the Moz team to detect “turbulences” in the Google algorithm.
It looks like a “weather report” that tracks changes in Google daily.
The hotter the temperature, the more change has been observed in Google rankings in the previous 24 hours.
Each temperature also gets converted into one of five severity levels:
If it’s a stormy day, then something big happened.
The report is updated every morning (~7:30 am Pacific Time) and is great to pick up on early movements.
54. SEMRush Sensor
The SEMrush Sensor tracks and measures the volatility of Google’s SERPs based on daily changes in rankings.
It is able to monitor any signs that could indicate an update to Google’s algorithm.
The daily report shows a score that fluctuates between 0 and 10 just like this:
A ‘high’ or ‘very high’ score indicates a big probability that your website’s rankings and search traffic could fluctuate.
Read my full SEMRush review to learn more about their full suite of tools or claim you exclusive free trial now.
55. Google Grump Detector
This is one of the coolest tools I use. It’s a little cheesy in the way it’s branded, but that doesn’t detract from how good the tool is.
Google Grump Detector (see my full Accuranker review) is like a weather forecaster for Google. It senses changes in Google’s ‘mood’ (algorithm) and gives you warning about the fluctuation in rankings.
Select your country and the device you’re interested in (mobile/desktop or both) to see whatever todays rating is.
It’ll then share with you the data for that specific database over the last month, so you can see the fluctuations:
If you’re not sure what levels of Grump there are, it also comes with a handy key:
Worth checking once or twice a week, just to see what Google is up to right now.
SEO Browser Extensions
Not every SEO tool needs its own space to run.
These free SEO browser extensions can be used while you’re browsing the web which saves tons of time and money using other tools.
Remember that we selected the Keyword Surfer extension as one of our top 8 free SEO tools above which is not repeated in the list below.
56. SEO Quake by SEMRush
SEO Quake is a mini SEMRush plugged into your browser.
If you’re on the hunt for competitors, or find a site that you’d like to know more about, SEOQuake lets you check vital stats from your browser.
This is a tonne of data right at your fingertips, and it’s a nice tool to have around, so I’d recommend sticking it on to your extensions list!
57. MozBar
MozBar is one of the original SEO toolbars. And although the competition is getting bigger and better every day (see above) it’s still worth grabbing.
In Google Searches it gives you instant insights into the page, with a focus on Page and Domain Authority:
When you click on the link analysis tool, you can access every link that makes up their PA and DA for your own personal use:
There is also a tonne of other metrics you can pay attention to as well, like Spam Score.
A great addition that works best in conjunction with other toolbars for best results but they are far from being the best backlink checker.
58. Check My Links
Check My Links is a really cool tool that allows you to check all of the links in your content – new and existing – to make sure that they’re valid.
That means you can easily find broken links, and repair them, to get almost instant SEO benefits. That’s a powerful free tool if I ever saw one.
Once installed it will crawl through a particular page and it will find the valid links and highlight them in green:
You’ll see all of the warning links in yellow; and all of the links you need to fix or change, in bright red:
All of this is crawled in just a few seconds, and because it’s visual it makes a great aide to show potential new clients some of the issues with their site.
Vous pouvez même l'utiliser pour créer des liens rompus . Gagnez, gagnez, gagnez !
59. Pas de suivi
No Follow est un outil simple d'IgorWare qui met en évidence tous les liens No Follow sur un site Web.
Téléchargez simplement l'extension et vous êtes prêt à partir. Il commencera à vous montrer tous les liens de non-suivi sur n'importe quelle page avec un cadre rouge autour d'eux.
Juste comme ça:
Ce n'est pas un outil qui va remporter des prix.
Mais cela peut être très utile pour vous assurer d’obtenir les liens souhaités et de ne pas être confronté à de mauvaises surprises en plein milieu de votre campagne.
Les propres outils de Google
Les outils de Google sont souvent négligés par les nouveaux référenceurs. Et je comprends : vous voulez le nouvel outil tiers brillant qui promet la terre.
Mais certains des référenceurs les plus établis que je connais utilisent ces outils pour constituer l’épine dorsale de leurs campagnes.
Google’s tools are free and you can extract valuable data in just a matter of seconds.
60. Google Analytics
Google Analytics shows you everything you need to know about your sites data.
It shows you the real-world results of every action you take on your site. How it impacts your traffic, how it increases your conversions, who it attracts to your site.
And, that’s just the tip of the iceberg.
The main reason I’d suggest you use Google Analytics is so you can track your progress and consistently strive to improve on it.
You can track how much of your traffic comes from different sources and dig even deeper to see where is bringing you the most traffic month on month.
But most importantly you can see which traffic converts:
Now, it can be easy to get caught up in the Vanity Metrics (stuff that looks and sounds good but doesn’t really mean anything) that’s often provided by Google Analytics.
That’s why it’s important to use the tool to track results.
Don’t trust Google? Check out my list of Google Analytics alternatives!
61. Google PageSpeed Tools
Your site speed is a huge ranking factor.
The faster your page loads the more likely your site is to rank highly, and have a better customer experience to go with it.
Google PageSpeed Tools can help you track it.
Google PageSpeed Tools lets you see the speed of your site on Desktop and Mobile platforms.
And, it suggests improvements based on the Google Webmaster Guidelines.
Meaning you can create a much faster, more streamlined site, without negatively changing your search results.
You can fix most of these problems without spending any money by following my tutorial to increase website speed.
62. Google Keyword Planner
Keyword Planner still remains one the most popular keyword research tools.
And, for good reason – it’s still one of the most accurate free SEO tools available for search volume.
And it’s not just great for search volume.
You can also find suggested keywords that relate to your terms and all of their metrics, too:
You can use the tool to research thousands of keywords straight from the horse’s mouth; as well as create plans that you can execute upon.
Take a look at my Google Keyword Planner tutorial to learn more.
63. Google Search Console
Google Search Console is a tool that every SEO should have as part of their arsenal.
You can manage a lot of the back of house for your site and find problems that are holding back your search progress.
For example, you can use the Crawl Errors tool to find problems:
As well as being able to get access to a full breakdown of your backlink profile that is just as useful as some of the data you get with expensive tools:
It is also perfect for managing actions taken against your site, especially if you’ve been penalized for webspam or malware at any point in the past.
And don’t forget the most powerful feature of all!
Search Analytics.
That will allow you to see how your site is performing in Google right now.
You can track the total number of impressions your pages have in the SERPS along with the average ranking position and click-through rate data.
You can also find a list of keywords and you can filter by page to find out exactly which page is ranking for which keywords.
This is one of the most powerful hidden features of Google Search Console which makes it one of the best free SEO tools by far.
64. Google Trends
Google Trends has a ton of applications for SEO because of the amount of data it provides.
If you know how to use it properly, it’s one of the best free SEO tools you’ll find.
These are the top 3 things you should be using it for:
- Identifying trending keywords in your niche
- Track trends in your niche before they takeoff
- Get a ton of ideas for new content
Voici un exemple :
Disons que vous dirigez une boutique en ligne qui vend des soins de la peau biologiques. Vous souhaitez trouver des sujets de tendance et des mots-clés sur lesquels créer du contenu.
C’est là que Google Trends est inestimable !
Entrez simplement un mot-clé associé et laissez l'outil faire sa magie. Tout d’abord, il vous montrera la tendance du mot-clé/sujet.
N'oubliez pas d'utiliser les filtres en haut pour sélectionner le pays, la région et les dates.
Maintenant, faites défiler vers le bas.
Vous trouverez ici une liste de sujets connexes et de requêtes de recherche actuellement en vogue.
Cela vous fournira une énorme quantité d’idées de contenu dont vous savez qu’elles sont actuellement à la mode dans votre niche.
Facile, non ?
Google Trends est l’un des outils de référencement gratuits complets les plus sous-estimés. La seule limite est VOUS et VOTRE imagination.
Vous voulez plus d'outils Google ? Consultez ma liste d'outils Google .
Envelopper le tout
Alors voilà.
Voici la liste complète des outils de référencement gratuits qui sont réellement utiles !
Mais n’oubliez pas que ce sont les 7 meilleurs outils de référencement gratuits.
Ai-je manqué des outils de référencement gratuits ?
S'il y a des outils de référencement gratuits que j'ai manqués, faites-le-moi savoir dans les commentaires et je les ajouterai à la publication !
(Psss, si vous ne voulez pas perdre votre temps à choisir et à essayer des outils de référencement, vous devriez vous associer à un service de création de liens ou même à une agence de référencement en marque blanche qui propose des services de référencement en marque blanche – vous pourrez alors cesser complètement de vous soucier des outils de référencement. )
Bonjour, que pensez-vous de l'ajout de l'outil SEO Marketing Miner ? L'avez-vous déjà essayé 🙂
Je ne l'ai pas encore essayé. Merci pour la suggestion!
Meilleur article destiné aux spécialistes du marketing numérique, à analyser et à travailler. J'attends plus de blogs comme celui-ci. Article vraiment génial, merci
Merci, Shakthi. D'autres blogs arrivent !
Bonjour cher Matthew Woodward, j'utilise Ahrefs et cet outil se concentre sur l'analyse des liens. Les utilisateurs saisissent une URL pour afficher le nombre de backlinks dont elle dispose, ainsi que les types de backlinks (texte, no-follow, redirection, image ou cadre), les adresses IP de référence et les domaines. Quelle est votre opinion à ce sujet.
Ahrefs est le meilleur outil pour l'analyse des liens et la création de liens en général. Je l'utilise presque tous les jours ! J'ai même écrit une critique à ce sujet : https://searchlogistics.com/seo/reviews/ahrefs/
Contenu très utile, merci Mathew. J'ai hésité entre Twinword et KeywordChef (et quelques-uns dans votre liste), je me demandais simplement si vous aviez expérimenté l'un ou l'autre et si vous aviez une opinion ? C'est assez fou que les outils soient destinés à faire la même chose peut avoir une telle variance, il devient difficile de savoir lesquels sont les plus précis (peu importe s'ils sont gratuits ou payants)
Salut Ross! Malheureusement, je ne connais aucun des outils que vous mentionnez et je ne peux donc pas vous donner mon avis à leur sujet.
Merci d'avoir partagé ces outils de référencement gratuits, cela m'a beaucoup aidé. Merci pour cet article incroyable :)
Heureux que cela ait été utile ! Quel outil préférez-vous ?
Article exceptionnel
Merci! Bravo 🙂
Cet article va faire gagner beaucoup de temps à beaucoup de gens.
J'espère! Acclamations!
Article exceptionnel. Ces outils gratuits répertoriés en référencement m’aideront. J'en cherche plus car avoir plus d'outils de référencement est plus bénéfique pour nous.
Merci! Continue comme ça, Roger !
Merci, Matthieu.
Vraiment votre article est sympa. J’apprécie vraiment votre travail dans cet article. J'ai lu votre article et j'apprends plein de choses. Merci pour cette information.
Pas de soucis!
C'est très instructif !!
Merci Pierre !
merci pour cette liste incroyable.. j'ai essayé le backlink-shitter et je l'ai aimé.. Le mot-clé io est également un excellent outil..Merci Matthew pour cette liste incroyable.. Je vais certainement essayer les autres répertoriés ici..
Marche à suivre! Heureux que vous essayiez les outils afin que vous puissiez trouver celui qui convient le mieux à votre entreprise ! Continuez comme ça 🙂
C'est vraiment une excellente liste. Merci pour ce guide.
Aucun problème! 🙂
Merci pour le partage d'articles, c'est un article génial.
Merci! J'espère que vous avez trouvé l'outil dont vous aviez besoin/voulu 🙂
Que Dieu te bénisse! Votre contenu est meilleur que de nombreux cours Udemy.
Merci! Toujours heureux de partager mes conseils avec mes lecteurs !
J'aime beaucoup lire de nouveaux articles sur le référencement, j'essaie d'en apprendre plus chaque jour et cet article m'aide à en savoir plus, merci Matthew pour cet super article
Pas de soucis!
Merci d'avoir partagé ceci, c'est très utile, veuillez partager plus d'informations comme celle-ci.
Pas de problème, Ravi 🙂
C'est vraiment une excellente liste. Merci pour ce guide.
Pas de soucis! Profitez de la liste !
Merci beaucoup d'avoir partagé cet article informatif, continuez à le partager avec nous.
Merci Maulik!
Quel article fantastique ! bon pour tous les déménageurs
Merci!
Ahrefs Webmaster Tools est mon préféré absolu de la liste. C’est une source exceptionnelle de sagesse et d’opportunités pour le référencement interne. Et vous pouvez l'avoir gratuitement – incroyable !
Je ne pourrais pas être plus d'accord avec toi !
Bonjour Matthew, Excellent travail avec des outils de référencement gratuits et utiles. J'apprécie vraiment votre travail pour rassembler tous les outils afin que nous puissions tout trouver. Merci de partager vos connaissances et votre travail acharné.
Pas de problème Sam, toujours heureux de partager des astuces avec mes lecteurs !
Ces outils de référencement m'ont aidé à augmenter ma communauté.
Heureux d’entendre cela – Continuez votre bon travail !
Votre blog est tellement génial et il est très pertinent. J'aime la façon dont tu présente les choses d'une manière simple et amusante
Merci Victoria! Heureux de pouvoir vous aider!
Amazing Post It help in my SEO ordersBut It give limted search
Yes, some of them have limited features but… well, they are free!If you need to get access to more features, you can upgrade your account for a premium version.
Free SEO tools that actually work can be one of the biggest assets for your site.
I couldn’t agree more!
Hi Matt What an amazing list of tools. Founds some grate new tools from here. Have you heard about https://rankchecker.io/It's a new free rank checker tool, you should check it out and maybe can also add to this list.
Thank you Kelly – I’ll check it out!
These tools are very important to do SEO of any project but the problem is they offer limited searches free queries accordingly.
True, but it’s enough if you’re just getting started. It still helps save money for people who are on a budget.
Thanks Matt, SEO is now much more complex than its ever been, and its cool that you still have the same degree of passion for it that you’ve always shown. didn’t even know Bing had webmaster tools. Their results are not too bad these days.
You’re so right, Jide! That’s why it’s crucial to stay up to date! Yep – Bing should not be left behind when it comes to SEO!